01Overview
A clearer Ultimate Team for the world’s most-played sports game.
FIFA 20 added Season Objectives to Ultimate Team: challenges and rewards that ran all season and kept players coming back. The interface was redesigned for accessibility, with clearer navigation, typography and card designs.
Dynamic Player Items changed with real-world form, and a steady stream of LiveOps events and challenges kept the season fresh.
DeliverablesUI Screens, HUD elements, card designs, event templates, navigation flows
ToolsPhotoshop, Illustrator, After Effects, Figma
TeamUI Design • UX • Engineering • LiveOps
My Role
The brief on Ultimate Team was clarity, accessibility and engagement. We simplified navigation, sharpened the visual hierarchy and refreshed the typography and card visuals. I designed event-specific UI and tightened its LiveOps integration to lift participation, added personalisation options and smoother interactions, and checked it all in usability tests before it shipped.
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Trailer
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